We are committed to becoming the best brokerage on the planet. This mission causes us to ask questions and challenge our assumptions. for example:

Would the best brokerage have any agents that are not succeeding? if so what would action should the brokerage take to assist in the agent becoming successful?

We took a good look at ourselves and the other offices in town and have come to some very interesting conclusions that have shaped our business model. First we came up with a definition of success of 10 transactions per year as the minimum level of production equating to about 3,000,000 gross sales. with a 2.5% commission the agent GCI is $75K after splits and expenses the net of $55K +-. For the amount of risk associated with selling real estate $55k is not highly successful but we now accept this level as the minim line to define success.

I recently looked at a a mix of offices from national, regional and local with mix of established players and newer companies. What I found is that about 10-30% of the agents at these companies had more than 10 transactions in the last 12 months and amazingly about 15-40% had not sold a single house in the last 12 months. There is no way to get around the fact that most agents in all of these offices are failing.

Our strategy in a nutshell is to invest heavily in agents we Know will succeed in our environment. This does not mean our environment and culture is all about money and production because it is not. However, it does mean the only agents that can be in our fun, creative, inspiring environment are agents we know we can afford to support.