A couple days ago we did a quick video to answer the question of how to determine if there is ROI in social media for Real Estate agents.  Today, Garron decided he wanted to respond to one of the comments I received on Facebook when I posted the previous video.

The commenter stated “you’re not taking into account that relationships and engagement are important in social media”…

Here’s what Garron has to say about engaging these online relationships built on a social media platform, and how to determine if we can look at this the same way we do in the other video:

Regardless of what you want to call it… ROI, ROE, YOE, GIJOE, etc the answer is always the same. Yes, there is a definitive way of calculating the return or yield IF you have a return or yield to calculate. If you don’t, it’s not that social media in general is a waste of time, it’s more likely that it’s just either not a good fit for you and your business, OR maybe the process of getting into the “real” Real Estate conversations is breaking down and becoming a hurdle for you somewhere in the middle.

Working with our agents on overcoming these small hurdles is just one component of the coaching program that we offer at M Realty, and if you watch the video all the way through, you can see the results speak for themselves for the agents that are in the program.