Tired of everyone asking the question “what’s the return on investment of your social media campaigns?” and not having a real answer? Well, here’s how we at M Realty measure the ROI of our campaigns.
Would love to hear your thoughts in the comments below:
This is the first time I’ve seen a good breakdown of ROI in social media. You may have made me rethink my thoughts on the subject.
You have absolutely no idea what you are talking about. Your whole ROI model assumes 10,000 real, live, engaged followers on Facebook or Tweeter. Do you have any idea how long it would take the average real estate agent to get a following that large? That’s the video we need to see! On your video you might as well but 50,000 followers because most agents has no chance of even finding 1,000 real followers.
Greg
We were using a specific example of Dale Chumbley’s 365 Things to do in Vancouver page.
You’re correct that it may take the “average agent” longer to build that up… But our model would be the same for 5 fans or 500 thousand. ROI isn’t rocket science. It’s basic econ/math. So don’t come flying in here saying we have no idea what we’re talking about…